News
Frankfurt. «DM Textile» is in the spotlight.
On 12-15th of January DM Textile Trading & Industrial Company has taken part in Heimtextil, the largest International Trade for home and contract textiles (Frankfurt, Germany). Heimtextil 2011 organizing committee presented four textile fashion trends. The first is Sobriety, which is associated with such notions as quality, constancy, practicability. Trend Mix Mash is connecting traditions of national art with functionality of high tech. Utility trend declares simplicity, accessibility and an invitation to use. Main value of Wilderness is coming back to Nature, searching for inspiration in natural forms and material.
This year Trade Show was held in the tough conditions of growing prices for cotton: compared with the year 2009, the price for textile goods of the main manufacturers increased by 25-30%. Moreover, only a few of the companies managed to find resources for participating in the Frankfurt Show.
Russia was presented at the trade only by six companies. Out of them only DM Textile, as well as in previous years, presented its collections in pavilion No 11, where world’s leaders of the industry present their leading home textile brands.
DM Textile exhibition unit, marked by a well-known Cleanelly logo, attracted Heimtextile visitors’ and guests’ attention. A whole performance with scenes from private life was held in the light space, full of air. The “actors” were the 15 mannequins, dressed up in elegant terry and honeycomb robes.
This time the company brought to the trade show its collection with various weaving effects, thus demonstrating innovative techniques in fabric manufacturing. Experts noted that such technologies as, for example, Jaquard honeycomb fabric were presented on the market exclusively by DM Textile.
The special interest was aroused by “Versailles” collection of the new Cleanelly Collection line – Jaquard honeycomb robes with shady shearing effect. Western entrepreneurs expressed their interest in delivery of Cleanelly Collection line to European retail shops. Under current economic conditions such a close attention to the company and high interest in its goods on the part of European business, which resulted in signing of a number of contracts, can be regarded as an important landmark. These factors can be regarded both as a high estimate of the company’s current activity, its vast perspectives of new trading areas development, and, eventually, as an optimistic forecast of successful development of DM Textile TIC, the leading Russian terry and honeycomb goods manufacturer.