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«Heimtextil 2013»: Eccentric Historians and Ingenious Geologists

In January, 2013 DM Textile Trading & Industrial Company took part in the most prestigious European textile exhibition «Heimtextil» for the 11th time. The exhibition traditionally takes place in Frankfurt on the Main (Germany).

More than 60 000 visitors from 128 countries came to get acquainted with the latest trends in the home textile industry. More than 2500 companies from 62 countries presented their production. DM Textile Trading & Industrial Company was one of five Russian companies, which participated in the biggest European exposition. DM Textile exhibition stand was located in pavilion № 9, where top companies producing home textile of middle to premium segment traditionally present their products. DM Textile displayed its Cleanelly 2012 collection, kitchen textile, mini-collections made of bamboo fiber as well as Imperiale and Colosseo collections. As a result of the meeting with representatives of international trading business, some partnership prearrangements were reached. DM Textile top management successfully continued their activity on establishing strong business connections, conducted some negotiations and took part in sharing of experience with chief executives of the leading European textile companies.

As for Heimtextil 2013 trends, this time professionals in interior design and home textile outlined four current trends, presenting them in a certain human type. So, the main trends of the year are «Historian», «Eccentric», «Inventor» and «Geologist».

Born into a technology-dominated culture, Historian is a lover of luxury who appreciates the value of well-rooted quality. He chases concepts of beauty with intrinsic value, historical magic, storytelling and craftsmanship. The historian palette is muted by the absence of bright light. Daylight shimmers through to reveal pearlescent pales, candlelit metallic sheen and mysterious dark shades. The Eccentric is a hunter and collector, chasing the exquisite and the unique, cherishing and mixing discoveries with daring eclecticism. The color palette stages the abundant as well as the understated to enable the flamboyant color clashes where extravagance meets elegance and exoticism. The Inventor is an intelligent free thinker, experimenting and researching solutions to make life fulfilling, fun and exciting. The color intrigue is drawn by the strange contrasts, combining the clinical with the organic, the hot with the frozen and sparking understated functionality with a healthy dose of fun. The Geologist is a nature lover, preserving as well as exploring the deepest layers of the earth and digging down for the unseen and the unexpected. The color range reflects the mysterious, dark side of nature, where intense hues are sparked with poisonous brightness and metallic sheen, combined with irregular surface effects.

This visit to Frankfurt on the Main turned to be of great importance for DM Textile Trading & Industrial Company. There’s no doubt that DM Textile production is now standing on the same level with European textile goods as of its quality, product range and accordance with current textile trends, and sometimes even surpasses the latter. This can be considered the most important proof of its competitiveness on the global market and can speak of the company’s readiness to enter European markets.

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